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Project Overview

Oak & Leaf is a Southern-style BBQ company delivering bold flavor and authentic experience through food, sauces, and hospitality. Born worked with the founders to develop a strong brand foundation, striking packaging, and collateral that captured the heart of American BBQ with a modern edge.

Objectives

• Establish a Strong Brand Identity
  Create a visual language that blends traditional Americana with bold, modern energy.
• Develop Label and Packaging Systems
  Design a cohesive label system for sauces, spices, and packaged goods.
• Support Sales and In-Person Experience
  Create marketing collateral, merch, and signage to bring the brand to life on-site.

Scope of Work

Branding & Identity

• Designed logo, type system, color palette, and iconography
• Built visual assets for both digital and in-store use
• Delivered a scalable identity system for product and restaurant rollout

Website Design & Development

• Designed and developed a Wordpress-based e-commerce experience
• Integrated dynamic product features, social proof, and conversion-optimized layout
• Delivered a system built for easy scaling as new flavors launched

Packaging & Labels

• Created sauce bottle labels and spice packaging
• Designed print-ready assets for custom die-line production
• Delivered packaging designed to stand out in local retail and BBQ circuits

Collateral & Merch

• Designed business cards, in-store signage, and take-home materials
• Developed early merchandise concepts for apparel and promo use